Market-Oriented Development and Data Asset Management Schemes in the Digital Transformation of the Real Estate Industry
Keywords:
real estate, digital transformation, data asset management, market orientation, data governance, proptech, innovationAbstract
This review paper explores the convergence of market-oriented development, data asset management schemes, and digital transformation within the real estate industry. As the industry increasingly relies on data-driven strategies, understanding how market dynamics influence data asset utilization becomes crucial. The study synthesizes existing literature to analyze the historical evolution of market-oriented reforms in real estate, the emerging frameworks for managing data as valuable assets, and the impact of digital technologies on these processes. Key themes include the role of data in enhancing market efficiency, the challenges of data governance and security, and the potential for innovative business models based on data monetization. We also compare different data asset management approaches and identify challenges related to data standardization, privacy regulations, and the integration of legacy systems. Furthermore, the review offers future perspectives on the evolving role of data in shaping the real estate market, including the implications of artificial intelligence, blockchain, and the Internet of Things. The study concludes by highlighting the importance of strategic data asset management for real estate companies seeking to thrive in the digital age, emphasizing the need for collaboration between industry stakeholders, policymakers, and technology providers to unlock the full potential of data-driven real estate markets.References
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